The marketing, commercialization,
design, production and distribution of prefabricated housing units engenders a multifaceted
puzzle that has often resulted in either marginal commercial success or more
often in complete commercial failure. The companies that have succeeded in
bringing a bulk production strategy to housing construction are to be commended
for enduring in a market sector weighed down by one-off replicas that are built
conventionally and sometimes lack regard for both design and construction
quality. As Colin Davies observed in his book, The Prefabricated Home, only about twenty percent of housing is the
result of a design process.
The difficulty of bringing some type of
standardisation to architecture has produced many experiments both by
architects and industry. However, housing has remained an exercise in
customization built on the light standardisation of doors, windows, kitchens,
fixtures, etc. It seems that to attain substantial prefabrication of
manufactured units, knowledge of the construction industry must be combined
with knowledge of mass marketing and commercialization. This union of multiple
fields would surely be a major differentiating asset. In 1996, the marriage of
Skanska, a large multinational construction company, with Ikea, would make for
a formidable team toward mass-producing dwellings. Ikea proposed this
partnership as a strategy to bring instant construction credibility to their
product, which was sold in Sweden, Denmark,
Norway, Finland, and most recently in the UK.
Ikea’s take on industrialised
housing, the BoKlok modules are a result of this marriage aimed to bring the
benefits of factory production to the low-cost housing market. The original
objective was to allow Ikea's successes in furniture and product design to
percolate into mainstream housing design. Each module is factory produced as a
standard volumetric unit and then delivered on site. The BoKlok offers standard
modules for terrassed and multifamily dwellings and is geared toward
demonstrating that smaller is better when it comes to design and to controlling
our environmental footprint. The Ikea modules are certainly recognizable as
Ikea on the inside but seem to lack the same inventiveness on the outside. The
BoKlok system has achieved marginal success but can been largely discussed as
yet another unsuccessful attempt to bridge the gap between housing, production
and design.
From BoKlok catalogue |
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