As the automobile supplanted all other forms of personal transportation during the 20th century, cars became a symbol of freedom and prosperity. Endless kilometers of highways and byways were implanted in every industrialized nation. Owning a motorized vehicle evolved into a both affordable and simple way to travel anywhere at any time; cities expanded outward toward scenic landscapes, promoting suburban life and the leisure of relaxing family Sunday drives.
This ideal confirmed the automobile’s influence over every sphere of society including the weekend drive to the cottage. Architecture in particular rode this wave. Architects designed and valued building types associated with mobility and leisure culture. Motels, highway rest stops, and drive-in restaurants all became iconic symbols of «carchitecture». The mobile home, the fifth wheel and the garden city expressed how cars projected urban infrastructure. The scenic byways with their perpetual series of motor courts, most notably expressed America's love of the automobile.
Europeans followed suit with some of the most iconic highway service areas and roadside facilities emerging alongside postwar highway networks. Likewise, service stations expressed modernity as glass box monuments to this era of mechanized mobility. Maintenance shops along highways expressed this newness through simple geometry represented as prefabricated boxes, as products displaying bold signage, they encouraged the link between the car, its care and modernity. FIAT, a symbol of Italian modernity incubated its stronghold with service points demonstrating a particularly important position in the Italian miracle and central to Italians' postwar emancipation, as all 20 regions were suddenly within reach. The service stations were programmed to accommodate and display a central space for automobile repair or maintenance with small adjacent spaces for customer service.
Transparency was key, as car owners could keep an eye on their vehicles eagerly waiting to retrieve them and continue on their way. Even Mies, known for his fervent opposition to automobile culture designed monuments to the car. His service station designed on Montreal's Nuns Island in (1967-69) echoed FIAT's transparent expression typifying modernism's obsession with glass; a futuristic immateriality of movement and speed in all things including architecture.
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| FIAT service stations (left); Mies' service station (right). |








