Friday, April 22, 2016

Prefabrication experiments - 97 - Harnessing a new business model

The literature examining the relationship between architecture, industrialisation and prefabrication seldom includes inquiry into the business models that uphold manufactured architecture. Prefabrication is either discussed through a romantic architectural point of view or from the other end of the spectrum as a business of mass production. The latter is the predominant business model, which hasn't changed since military technology and government underwrote the industry's development.  In Canada for example, a recent revealed that approximately ninety percent of companies implement a modular or panelized production model. A wide-ranging assessment: early industrial Fordisms continue to sustain the basic business model.

In matters of design, the pattern book still dominates product variety, however the evolution from mass production to lean construction and to today’s digitally controlled fabrication has generated a new customized and customizable form of prefabrication. The offsite construction industry can seamlessly link production and delivery with on-site quality control and end of service-life disassembly. The design/prefabrication shop, is a burgeoning model of customized kit building based on an open exchange of information between client, designer and manufacturer through an integrated building model. Relating kit building, dry construction methods, with information technology, each building is thoroughly and virtually designed before its just-in-time production. This revolution points off-site construction toward a made-to-order business model rather than the production based model that we are used to.


Architects and researchers such as Kieran and Timberlake embody this type of integrated design to manufacturing process. This kit culture seems to be quite prevalent in Australia. Australia has a rich prefab heritage. The iron houses of the Australian gold rush, postwar timber houses and perhaps most notably Glenn Murcutt's work in the establishing the relationship between customized design and quality architectural production laid the ground work for a strong prefab kit building culture. ARKit (www.arkit.com.au) is an Australian architectural design / manufacturing practise which exemplifies this new prefab business model. Articulated to quality design, craftsmanship and efficiency, Arkit argues for a customized kit of parts construction process, which allows for a totally personalized architecture seamlessly controlled on and off-site. A long way from the repetitive connotation, ARKit and this customized prefab reforms the usual process-based business model promoted by enterprise since the late 19th century.

Form workshop to site - Arkit embodies a new personalized prefab

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